In the digital age, being able to monetize attention through social media has become exceptionally important.
Everyday businesses of all sizes miss out on hundreds to thousands of dollars that they could be pulling in through Instagram, Facebook, twitter etc.
So, the question is what causes a person to click.
what causes a person to see your ad/post, go to your sales page, and then pay for your product/service?
The answer is simple.
pain and desire
If you can amplify a pain or desire that a consumer already has when they see your advertisement, you can get them to click.